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Around Town: Elite Model Look India 2017

Elite Model Look

Anyone studying mass media would know there are a lot of perks that come along with it. The events we are given the chance to be a part of, the exposure and simply the amount of fun we have is something to remember.

As a mass media student, I have been a part of various events, however, nothing quite the ‘Elite Model Look India 2017’. Max and Elite, together are back with the 4th edition of the model hunt. And I was allowed to witness the event.

Elite Model Look

Max is one of India’s largest fashion brand and Elite is a global talent management company. Together, they provide the chance to gain global popularity, prestige, and prominence. And I don’t say this lightly, the men and women participating in the event are given the opportunity to become the next International Super Model and are associated with the likes of Cindy Crawford, Stephanie Seymour, Gisele Bundchen, Sigrid Agren and Constance Jablonski.

The contest tours a total of 7 cities in India, reached Mumbai on 12th August 2017. The preliminary regional casting took place in Infinity Mall, Malad. The jury was filled with well-known people from the industry:

MARC ROBINSON – Licensee – Elite Model Look India,

PARVATHY OMANAKUTTAN – Actor & Supermodel, and

SUBI SAMUEL – Celebrity Photographer.

The contestants were selected based on various criteria – ramp walk, first impression and photogenic appeal. Out of the hundreds of hopeful contestants, 7 girls and 4 boys were selected to go on to the next stage, Elite Model Look National Casting.

Elite Model Look: Mumbai Shortlisted contestants

At lucky contestants from Mumbai are:


  • Aditya Pandey,
  • Apurva Gujare,
  • Darshana Murumkar,
  • Divyanka Agarwal,
  • Priyal Shah,
  • Shubahangana Raje and
  • Varsha Chaudhari.


  • Akshay Parab,
  • Bobby Mandhyan,
  • Pratik Shetty and
  • Shubham Shinde.

They will compete in the final selection round in National Casting along with shortlisted contestants from Hyderabad, Bangalore, Delhi, Pune, Kolkata, and Goa.

At the end of the National Casting, the Elite Model Look jury will choose contestants to participate in India Final that will take place in Goa in September 2017. The ultimate goal is to win a place in the prestigious Elite Model Look World and to secure a 2-year contract with the Elite agency.


Founded in 1972, Elite has decades of insider experience and an incontestable awareness of emerging fashion industry trends around the world.  Elite Model Look, its prestigious model selection process reflects this keen insight.

Elite represents thousands of models across the globe through its exclusive network of over 30 agencies. It was the first major modeling agency to have representation in five continents and to open a Chinese office, in Shanghai in 2012.

It propelled the careers of Cindy Crawford, Stephanie Seymour, Gisele Bündchen, Linda Evangelista and Helena Christensen, guiding them on the path to supermodel success.

It has also championed the likes of Cara Delevingne, Kendall Jenner, Adriana Lima, Tao Okamoto, Guinevere Van Seenus, Behati Prinsloo, Lindsey Wixson, Caroline Trentini, Liu Wen, Magdalena Frackowiak, Josephine Skiver, Fei Fei Sun, Vittoria Ceretti, Greta Varlese among countless other internationally known faces.

Along with its women’s division the Group represents some of the industry’s most recognizable men, such as Mark Vanderloo, Noah Mills, Alex Lundqvist, Tony Ward, Arthur Kulkov, Garrett Neff, Mark Cox, Alessio Pozzi, Benjamin Eidem, Tobias Torensen, Florian Luger, Marlon Teixeira, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens, through its international men’s divisions.

To learn more, visit

Elite Model Look: Mumbai Shortlisted contestants with jury


Elite has an unparalleled ability to scout promising new faces across the five continents. The Elite Model Look competition, created in 1983, is the sole contest that provides aspiring models of all backgrounds with the opportunity to approach the fashion world in a professional setting, and kick-start their careers.

Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry. This is what makes Elite stand out from the crowd.

To learn more, visit


Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambiance offers an international shopping experience making shopping for the entire family an absolute delight.

Globally Max has over 350 stores across 16 countries. In India, Max has more than 180 stores across 75 cities. The brand plans to have 200 stores in India by the end of 2017.

Now available online at and on Android & iPhone apps. 

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